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May 27th, 2009
Greenwash Of The Week: New Greenwash Sin & 2009 Report.
Last year, I posted the 6 Sins of Greenwashing…but this year’s list includes a brand new sin added to the list: the Sin of Worshiping False Labels.
Some marketers are exploiting consumers’ demand for third-party certification by creating fake labels or false suggestions of third-party endorsement. This development is serious enough to warrant its [...]

