“Captures the renewed freshness of an open field dotted with flowers after a cool, gentle morning rain.”
“Captures the freshness of a blend of crisp papaya, mango and water flowers from a remote island paradise.”
Sounds lovely, right? Well, that’s what Air Wick wants you to believe in their advertising of their new Agua Essences home [...]
Greenwashing is the act of misleading consumers regarding the environmental practice of a company or the environmental benefits of a product or service. Following are six patterns in greenwashing, courtesy of TerraChoice Environmental Marketing.
1. Sin of the Hidden Trade-Off: Suggesting a product is green based on a single attribute, such as the recycled content of [...]
I used to be a big supporter of The Sierra Club – we gave them money every year, we received their magazines, we signed their petitions. But that all stopped not too long ago when I heard that they were endorsing Clorox’s new line of “non-toxic” cleaners…supposedly in exchange for an undisclosed amount of money. [...]
After writing about what I thought would be a proper way to celebrate Earth Day this year and every year, I started really paying attention to all the ads and press releases I had been getting this past week about “being green” in honor of Earth Day 2008. Seems advertisers still think we are [...]
