Bottled Water Sales Seem To Be Drying Up…Finally.

September 10th, 2008 • Related • Filed Under

Reader Anne sent me a link to this article over at Brandweek that says the following:

The market for bottled water may be drying up. Despite massive discounting, brands like Aquafina and Poland Spring are experiencing a sales drought unlike any the category has ever seen. After almost a decade of triple and then double-digit growth, sales volume grew less than 1% for the first half of the year, per Beverage Digest, Bedford Hills, N.Y.

Mark DiMassimo, co-founder of Tappening.com, which promotes drinking tap water, said a cultural shift has occurred: “Instead of being a badge for health and status, bottled water has now become a badge for environmental wastefulness. And, cost sensitivity is coming up fast. It’s caught in the same storm as Starbucks is. It felt good to be a little extravagant a few years ago. Now, it doesn’t feel good to waste money. [Especially considering that] being charged for water is like being charged for gravity.”

This is great news and I hope the decline in bottled water sales continues. Thanks Anne for sending that along!


Share with others:  |   |   |


Like this post? If so, please consider subscribing to my full feed RSS. Or, if you would prefer, you can subscribe by Email and have new posts sent directly to your inbox:

Enter your email address in the box below. Your email will only be used to deliver a daily email and you can unsubscribe at any time.

There Are 2 Responses So Far. »

  1. Comment by jim of Blueprint for Financial Prosperity on 10 September 2008:

    That’s great news! :)

  2. Comment by Rene on 16 September 2008:

    Well, I’m not sure how much I believe that. When we were working at the resort in Lake City, almost every family in every cabin was drinking bottled water all day long. Whenever we collected the trash, there were tons of empty plastic bottles. It was nauseating, and ironic, considering that the water coming out of the tap there was pristine.

    I think maybe where eco-conscious dwellers tend to live there is a mentality shift happening, but as far as places like Lubbock TX or Enid OK, forget it, they’re still buying ‘em up, sad to say.

Post a Response

Follow me:

Disclaimer
The contents of this website are provided for informational purposes only and should not be construed as advice. While all information shared here is believed to be accurate, the owner/operator of this website specifically disclaims all warranties expressed, implied or statutory, regarding the accuracy, timeliness, and/or completeness of the information contained herein. Please discuss any specific needs with a qualified professional.