Philips Launches ASimpleSwitch Campaign To Reduce Energy Consumption.
Another electronics company trying to get involved…I guess it’s a good thing, but really, maybe they could make things with a lifespan of more than a few months between product cycles and stop with the planned obsolescence?
Asimpleswitch.com consumer campaign aims to mobilize over two billion people to lead a more energy efficient life.
By partnering with The Alliance for Climate Protection and the global Live Earth concerts on July 7th 2007, Philips aims to inspire more than two billion people to take simple steps, such as changing a light bulb, to lead a more energy efficient life. Part of the campaign is a consumer website www.asimpleswitch.com, launched on July 4 2007. Visitors to the Live Earth concerts and the Live Earth and MSN websites will be invited to record a personal ‘simple switch’ pledge either online or via SMS. Philips will track these collective pledges to change to energy efficient lighting and calculate the resulting energy and costs savings on the asimpleswitch.com website.
OK, that’s cool. Well I am glad you guys are doing something…
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