Diesel Exploits Global Warming To Sell Clothes.
And it is not diesel as in the gasoline…its Diesel as in the clothing line. I was reading a magazine tonight, enjoying my time away from the computer, and I came across an ad for Diesel clothing. It was a 2 sided ad, with the first page being women’s clothes and the second page being men’s clothes. At first I thought nothing of it, because honestly, I don’t really care too much about name brand clothes. But three little words at the bottom of the ad in a little box caught my eye:
GLOBAL
WARMING
READY
A nice little box containing those three words was at the bottom of both pages. After seeing this, I took another look at the clothes and of course they bared some skin and were very “summery” seeing as how global warming is going to make things a little bit hotter. This really pissed me off, as it is pretty damn desperate and not clever at all to exploit the real possibility of a warmer planet to sell overpriced clothing and accessories. Who comes up with this crap? What agency sat around and said “You know what, let’s get on the global warming popularity bandwagon and use it to sell our clothes!”? “Global Warming Ready”….are you crazy? But then again, people who only buy designer clothes just for a name brand probably don’t give a hoot about the environment or global warming, as long as they look good.
“Sure is hot today, the weatherman said it was going to be 172 degrees. Good thing I have my new Diesel dress!”
technorati tags:Diesel, advertising, global warming
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